I am Director of UX Research at brainlabs where I lead a team of CRO analysts and UX researchers with diverse backgrounds. I believe in a holistic approach to UX research and design combining all perspectives: Human Computer Interaction, design thinking, psychology, sociology, anthropology and all methods: from big data to ethnographic study. I am particularly interested in the UX of ML-powered products & services. Disclaimer: opinions represented here are personal and do not represent those of brainlabs.