Carol Rossi

Carol helps leaders see the maximum impact of research insights by providing training and advising, whether or not there are UX researchers on staff. With 25+ years of experience, she spent 14 years leading research teams focused on vision and strategy, brand retention and building, and user experience metrics. Carol started the research practice at Kelley Blue Book and Edmunds from scratch and led user research at NerdWallet. She teaches on Maven, and has been an invited speaker on several podcasts, meetups, and conferences, and published articles in books on user research best practices.