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Home ›› Archives for Carol Rossi

Carol Rossi

Carol helps leaders see the maximum impact of research insights by providing training and advising, whether or not there are UX researchers on staff. With 25+ years of experience, she spent 14 years leading research teams focused on vision and strategy, brand retention and building, and user experience metrics. Carol started the research practice at Kelley Blue Book and Edmunds from scratch and led user research at NerdWallet. She teaches on Maven, and has been an invited speaker on several podcasts, meetups, and conferences, and published articles in books on user research best practices.

Are You Doing Too Much Research?

  • Agile UX, Design Thinking, Product Management, Research, User-Centered Design, UX Design, UX Research

Are you overthinking your research process? This article explores how to determine when research is essential and when it might be holding you back. Learn a practical framework to prioritize studies, align with stakeholders, and maximize impact without wasting time or resources. Unlock strategies to focus your efforts on what truly matters.

Article by Carol Rossi
IDEAS IN BRIEF
Are You Doing Too Much Research?
  • The article questions the common practice of conducting extensive research, suggesting that not all projects require it. Instead, it highlights the importance of discerning when research is truly necessary.
  • It introduces a framework to prioritize research efforts based on clarity, risk, and cost, ensuring impactful results without unnecessary delays.
  • The author emphasizes the role of stakeholder involvement in the research process, fostering better collaboration and alignment with organizational goals.
  • Practical strategies are provided for tracking and communicating the post-research impact, making the value of research more transparent and measurable.
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