Contributions to UXM
2 pieces1
Class of 2014
The Hubris and Humility of Opting In
2
Class of 2013
Bryan Goodpaster is a creative director at LPK, where he is often called upon for his non-traditional approach and strategic consultancy—helping crack wicked brand problems and strategic conundrums for many category-leading brands. Part semiotician, part psychologist, Bryan has known what you really meant by that for over 15 years.