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Bryan Goodpaster

Creative Director | LPK

Bryan Goodpaster is a creative director at LPK, where he is often called upon for his non-traditional approach and strategic consultancy—helping crack wicked brand problems and strategic conundrums for many category-leading brands. Part semiotician, part psychologist, Bryan has known what you really meant by that for over 15 years.

As we opt-in to giving more and more of our selves over to technology, we risk trading dignity for convenience.

Article by Bryan Goodpaster
Share:The Hubris and Humility of Opting In
7 min read
hubris-and-humility-opting-in-small

The experience of shopping will change as emerging technologies alter the way products are packaged and presented to consumers.

Article by Bryan Goodpaster
Share:Packaging as Media and the Future of Customer Experience
7 min read
future-of-packaging-small

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