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Benjamin Golik

Ben is the Creative Founder of Uncommon Experience Studio – Uncommon’s CX practice. Previously he was CCO of M&C Saatchi. He’s a fashion-forward Midjourney junkie.

Why Today’s Creatives Need To Run Towards AI. And Run Fast

  • Artificial Intelligence, Conversational Design, Design, The rise of design, Visual Design

Ben Golik recently joined Uncommon CX as a creative partner. Here, he shares his thoughts on the hot topic of artificial intelligence (AI) and why it’s a tool, not a terror, for creatives.

Article by Benjamin Golik
IDEAS IN BRIEF
Why Today’s Creatives Need To Run Towards AI. And Run Fast
  • The article explores AI as a valuable tool for creativity rather than a threat discussing the remixing nature of creativity — AI offers a unique way to remix words, thoughts, and images.
  • The author advocates embracing AI’s potential and collaborative capabilities to enhance creativity while cautioning against the risk of over-automation in customer experiences.
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