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Ben Goodey

Founder | How the Fxck

I interview marketing leaders who reveal the process behind their most successful campaigns.

Support logs are one of the most important sources of customer insights but are often ignored by other departments’ teams because they are mistrusted or lack context.

6 Tips for Making Customer Insights Actionable
  • Support logs are one of the most important sources of customer insights, but they’re often ignored or sidelined by other departments’ teams because customer insight isn’t trusted in general.
  • To trust customer insight, you need to make sure it answers these two questions:
    • Is the information provided something I can actually make a business decision based on?
    • How much will it matter if I do make a decision based on it?
Share:6 Tips for Making Customer Insights Actionable
6 min read

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