Anina Botha

Anina Botha is an independent product consultant applying behavioral psychology to products with over 15 years of experience helping teams turn human insight into products people actually use. Her work spans digital agriculture, risk intelligence, healthtech, logistics, and consumer platforms across the US, EU, and MENA. Anina is passionate about the “invisible” side of design, the mindsets, subtle cues, and behaviors that quietly drive real product conversion and growth. When she’s not collaborating with startups or empowering female founders, you’ll find her exploring new cities and collecting everyday human stories.