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Anina Botha

Anina Botha is an independent product consultant applying behavioral psychology to products with over 15 years of experience helping teams turn human insight into products people actually use. Her work spans digital agriculture, risk intelligence, healthtech, logistics, and consumer platforms across the US, EU, and MENA. Anina is passionate about the “invisible” side of design, the mindsets, subtle cues, and behaviors that quietly drive real product conversion and growth. When she’s not collaborating with startups or empowering female founders, you’ll find her exploring new cities and collecting everyday human stories.

Designing the Invisible between humans and technology: My Journey Blending Design and Behavioral Psychology

  • Artificial Intelligence, Cognition, Design Psychology, Human-Centered AI, Human-Computer Interaction, Interaction Design, Psychology and Human Behavior, UX Design

Designing for AI goes beyond buttons and screens; it’s about building invisible connections of trust, understanding, and psychology between humans and technology.

Article by Anina Botha
IDEAS IN BRIEF
Designing the Invisible between humans and technology: My Journey Blending Design and Behavioral Psychology
  • The article explores the shift from designing visible interfaces to shaping invisible psychological connections between humans and AI.
  • It emphasizes that trust, reliability, and understanding are more critical design challenges than traditional UI or UX elements.
  • The piece argues that AI design is less about predefined flows and more about building relationships grounded in psychology and human behavior.
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