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Aaron Christopher

Senior UX Researcher with a passion for integrating psychology to make empathetic digital experiences.

Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.

The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
  • The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
  • The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
    • the chimp;
    • the human;
    • the machine.
  • In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
Share:The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
8 min read

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