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Home ›› Archives for Aaron Christopher

Aaron Christopher

Senior UX Researcher with a passion for integrating psychology to make empathetic digital experiences.

The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence

  • Behavioral Science, Emotion, Human factors, Psychology and Human Behavior, Research Methods and Techniques, UX Education

Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.

Article by Aaron Christopher
IDEAS IN BRIEF
The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
  • The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
  • The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
    • the chimp;
    • the human;
    • the machine.
  • In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
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8 min read

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