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Kerry Bodine

CEO | Bodine & Co

I founded the consulting firm Kerry Bodine & Co. in 2014 to create great customer experiences with business leaders who want the financial benefits of human-centered thinking. My book, Outside In: The Power of Putting Customers at the Center of Your Business — and my writing in Harvard Business Review, The Wall Street Journal, Fast Company, Forbes, and USA Today — draws on two decades in technology and design, showing how observant companies win again and again.

Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

  • Analytics and Tracking, Behavioral Science, Marketing and Brand

Q&A organized according to the Journey Management framework presented on the CXPA webinar: Discover the journey, Design the journey, and Deliver the journey.

Article by Kerry Bodine
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