UX Magazine | Defining and Informing the Complex Field of User Experience (UX)

Scott McDonald

Co-founder and managing director , Modus Associates

Expertise: Analytics and Tracking, Customer Experience, E-commerce, Employee Experience, Government and Public Services, Mobile Applications, Product design, Research Methods and Techniques, Strategy, The Business of UX

BIO

Scott McDonald is co-founder and managing director of Modus Associates, a digital innovation and design consultancy based in New York City. A frequent industry speaker and writer, he has advised global brands including Morgan Stanley & Co., Sony, Citibank and SIRIUS Satellite Radio, among others.

ON THE WEB

Website: http://www.modusassociates.com

Twitter: http://www.twitter.com/ModusAssociates

LinkedIn: http://www.linkedin.com/pub/scott-mcdonald/0/751/b59

Articles By This Author

Are You Mobile Enough?

With almost 5 billion mobile handsets worldwide, mobile may be the greatest business opportunity ever.

February 25, 2011

Five Popular Web Strategies That Don't Work

At your next moment of change and opportunity, what kind of leader will you be?

July 26, 2011

The Six Greatest Breakthroughs in UX History

From AOL to Apple's iPhone, here are six remarkable breakthroughs that made user experience what it is today.

September 05, 2012

Simplicity: The next design battleground

Four ways to keep your designs simple in the hyper-competitive mobile age.

April 02, 2013

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