- Research Methods and Techniques, User Reported Feedback
Addressing fundamental problems with focus groups.
Article by Jay Eskenazi
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- May 13, 2011
12 min read
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Jay Eskenazi (@jayeskenazi) is a seasoned user researcher and manager of user research teams, and has personally conducted or supervised 500+ usability studies in the U.S. and internationally since 1999. His research career spans 20 years, with the last 12+ years focused on user interface issues. Prior to co-founding Customer Experience Labs, a boutique usability firm, he worked as a user researcher on Microsoft’s e commerce properties and then created and served as Director of the User Experience Research team at Expedia for 7+ years.
Jay earned his B.A. in Psychology from University of California at Santa Cruz, an M.A. in Communication (Social Psychology) from University of California at Santa Barbara, and an M.A. in Psychology and a Ph.D. in Clinical Psychology from Alliant International University in San Diego.
Addressing fundamental problems with focus groups.