Hana Schank

Hana Schank has been in Information Architecture for 14 years. She began her career at Andersen Consulting where she designed an award-winning interactive training program, and went on to work on designing the first website for CBS News. As the first hands-on Information Architect at OgilvyInteractive, Hana helped to establish a detailed documentation methodology and information architecture process which led to successful engagements for several clients who were designing and building sites for the first time. In her role as Director of Information Architecture at Zentropy Partners, she developed an IA process for the global organization, as well as leading the information architecture development for a range of high profile clients. Hana founded Collective User Experience in 2003, and now oversees all IA and UX work in addition to working directly with a range of clients to help make their web sites and applications more usable. Hana and several of the team members from CollectiveUX blog about IA in the real world at beautifulbutdumb.blogspot.com. She has finally broken down and started tweeting @hanaschank. Hana lives in Brooklyn, NY.