The Design
Intelligence Review
Sign in Join free
The Agentic Design Stack  |  UX is the future of AI
1.2M+
People in the UXM Community
112+
Invisible Machines episodes
20+
Years publishing UX thinking
Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Yves Binda

UX Magazine Fellow
Yves Binda

Yves is an AI strategist who helps organizations design AI adoption frameworks that balance innovation with ethical responsibility. Drawing from his background in experience design, he works with leadership teams to create transformation roadmaps that protect cultural strengths while unlocking new capabilities. His recent projects include guiding pharmaceutical leaders through AI governance challenges and helping technology companies build responsible AI practices at scale.

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025