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Technology for the Common Good

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Out-of-the-box design process by Gett mobile team.

Article by Moishy Neulander
How Insight from Netflix Profiles Doubled Our Conversions
  • The article discusses how Gett, a taxi booking platform, leveraged insights from Netflix to implement a profile selection feature, significantly improving user experience and doubling business conversions.
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5 min read
Article by Josh Tyson
Meet the Intelligent Digital Worker, Your New AI Teammate
  • The article introduces the concept of Intelligent Digital Workers (IDWs), advanced bots designed to assist humans in various workplace functions, emphasizing their role in augmenting human capabilities and enhancing organizational efficiency.
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3 min read

Since personal computing’s inception in the 80s, we’ve shifted from command-line to graphical user interfaces. The recent advent of conversational AI has reversed the ‘locus of control’: computers can now understand and respond in natural language. It’s shaping the future of UX.

Article by Jurgen Gravestein
How Conversational AI Is Shaping The Future of UX 
  • The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.
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3 min read

Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice.

Article by Kate Moran
AI for UX: Getting Started
  • The article delves into the urgent need for UX professionals to embrace AI, outlining tools, applications, and considerations.
  • The authors emphasize:
    • starting small;
    • gaining hands-on experience;
    • the symbiotic relationship between AI and human judgment in enhancing user experiences.

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16 min read
Article by Rich Weborg
Open AI Dev Day: Great Technology, Light on UX and Business Value
  • The article provides constructive feedback on OpenAI’s Dev Day, emphasizing opportunities for improvement in brand alignment, platform adaptability, and practical business use cases, while recognizing the exciting potential of conversational AI.
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5 min read

The widespread and transformative impact of artificial intelligence (AI) on various industries and the potential consequences of developing more advanced AI.

Article by Sorab Ghaswalla
The Human Side of AI: Navigating its Consequences in the Real World
  • The author speculates on how uncertain the human-AI journey is, and it remains to be seen whether machine and man will learn to co-exist or whether AI will lead to the total annihilation of humankind.
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5 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

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