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Research Methods and Techniques
Eye Tracking and Web Usability: A Good Fit?
Article No. 509 | April 2, 2010
A look at the science and value behind eye tracking usability studies.
Organized Approach to Emotional Response Testing
Article No. 499 | March 4, 2010
Categorizing feeling words and the Product Reaction Cards to develop custom cards.
Where Do Heuristics Come From?
Article No. 498 | March 3, 2010
Knowing the origin of a heuristic is important to making good design decisions.
Article No. 466 | January 18, 2010
What are you paying attention to, and what are you missing?
Eleven lessons: managing design in eleven global brands
Article No. 235 | November 12, 2007