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Behavioral Science

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UX Design for Children: How to Create a Product Children Will Love

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

Create a Product Children Will Love

Article by
IDEAS IN BRIEF
UX Design for Children: How to Create a Product Children Will Love
  • Children are a new, unique, and more demanding audience that present more difficulties for design.
  • According to Mariia Kasymova, there are three main niches where child-friendly design is especially needed:
    • Entertainment
    • Online learning
    • Fintech for children
  • Mariia Kasymova presents us with 5 principles for better UX for children:
    • Design for your target age group
    • Choose the color palette and fonts carefully
    • A friendly digital helper
    • Constant feedback and reward.
    • Make it as intuitive as possible
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7 min read
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How humans understand identity

  • Behavioral Science, Design, Emotion, Human factors, Personal and Professional Development, Usability, UX Magazine

What is identity and how to define it?

Article by Nima Kamoosi
IDEAS IN BRIEF
How humans understand identity
  • This article explores the different aspects of how a typical user understands concepts related to identity.
  • In order to explicitly understand abstract terms like “identity”, Nima Kamoosi**,** Founder at Universal Identity, suggests looking closely at the following points:
    • Definitions (reiteration of the basic terms and concepts)
    • Economic activities and mental models (our mental models have evolved with significant influence from the economic activities that help sustain us and our societies)
    • Multi-identity (a person’s self-identity morphs depending on the context of the social circle or context it is embedded in)
    • Identity as a tool (identity-related artifacts and tools)
  • The ultimate goal of understanding the mental models of typical users is building intuitive identity systems and applications.
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13 min read

Design Principles for a New AI World

  • Artificial Intelligence, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design
Article by Ovetta Sampson
IDEAS IN BRIEF
Design Principles for a New AI World
  • In the AI era, designers are taking on even larger responsibility.
  • It’s high time design stepped into the new era and a new framework that’s wider, more equitable, and pluralistic compared to what we’ve witnessed before.
  • In this article, Ovetta Sampson, Vice-President of Machine Learning Experience Design at Capital One, reworks the “10 Commandments of Good Design” to fit design going into an AI era.
    1. Good design solves hard problems.
    2. Good design promotes healthy relationships.
    3. Good design requires malleability.
    4. Good design makes companies understand and products that serve me.
    5. Good design acknowledges bias.
    6. Good design prevents dishonesty.
    7. Good design expects unintended consequences.
    8. Good design fosters equity .
    9. Good design considers its effect on a collective, connected eco-system.
    10. Good design brings purposefully order to chaos.
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8 min read

The UX of Notifications | How to Master the Art of Interrupting

  • Behavioral Science, Contextual User Studies, UX Education

Stop frustrating your users. Invest in notification strategy instead.

Article by Swathi K.
IDEAS IN BRIEF
The UX of Notifications | How to Master the Art of Interrupting
  • As part of UX, notifications are key to leading the user to a better interaction with the product. Therefore, notification strategy should have a central role in UX design.
  • A good starting point is to create a user’s journey map and identify major pain points. This should serve to understand when and where notifications might be of help, rather than create confusion.
  • It’s a good practice to use a variety of notifications and provide the user with opt-outs so they don’t feel overwhelmed.
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7 min read

The Liminal Space Between Meaning and Emotion

  • Behavioral Science, Business Value and ROI, Contextual User Studies
This article explores how the liminal space between meaning and emotion came to be, and how designers can beat it by focusing on users.
Article by Jimmy Elias
IDEAS IN BRIEF
The Liminal Space Between Meaning and Emotion
  • To innovate well is to search for meaning behind the innovation first. This requires investing time into discovering what users need and think of unique ways to serve them and better solve their problems.
  • Emotions are widely misunderstood in UX design and often manipulation is used to predict user behavior. However, a much better approach to UX design is storyscaping, which aims at empowering users, rather than controlling them.

Read the full article to learn more about liminal space and how to apply this thinking to your design.

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6 min read

Working with assumptions

  • Behavioral Science, Business UX Leaders, Emotion, Empathy

We should never work on assumptions but we definitely should work with assumptions.

Article by David Dikman
IDEAS IN BRIEF
Working with assumptions
  • Although decisions in UX design shouldn’t be based on assumptions, it’s important to use generalizations to prioritize effectively.
  • An example of a useful tool based on assumptions is poker planning – a technique aimed at estimating work and avoiding anchoring to one guess.
Discussing and working with assumptions can benefit the whole team, help to set realistic expectations and mitigate the risks for further work. Read the full article to learn about how to deal with assumptions in UX design.
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