UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

The Experience Economy: Work Is Theater & Every Business a Stage

April 1, 1999
B. Joseph Pine II, James H. Gilmore

Future economic growth lies in the value of experiences and transformations: good and services are no longer enough. The Experience Economy, describes a new economic era in which all businesses must orchestrate memorable events for their customers. Here is a creative, highly original, and eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.

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