The Advertising Concept Book

Pete Barry
July 21, 2008

Both a complete course on advertising and a quick reference on particular topics, The Advertising Concept Book covers all aspects of the business, from how to write copy and choose a typeface, to how agencies work, to the different strategies used for print, TV, film, and interactive media. In addition, author Pete Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.