"Tags" or pieces of code placed on websites to track site activity proliferate on the web today. They are particularly good for online acquisition and marketing departments because they provide rich data on which to make decisions. At the same time, because tags are heavy they have a direct impact on site performance and can wind up costing your business conversions and customers.

There are many ways to solve slow loading tags, but the majority result in data loss. However, tag acceleration techniques, part of what TagMan defines as “Smart Tag Loading,” can significantly improve page load performance while maintaining an optimal environment for data collection and vendor management.

Written by Paul Cook, TagMan Founder and CEO, this white paper focuses on research in synchronous tag acceleration - assessing opportunities for optimizing page load times through tag acceleration methods, which can result in lower abandonment rates and a better user experience for customers online.