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Predictably Irrational: The Hidden Forces That Shape Our Decisions

February 18, 2012
Dan Ariely

Through a series of illuminating experiments, MIT behavioral economist Dan Ariely refutes the assumption that we behave in fundamentally rational ways. Blending common experience with groundbreaking research, Predictably Irrational explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

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