UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

How To Develop & Document Personas & Scenarios online video course

August 1, 2012
Weinschenk, Susan

In order to design usable and engaging products you have to know who your audience/users are and how they are going to use your product. Personas (descriptions of your audience/users) and scenarios (short user stories) help you made good design decisions, and help you communicate with others why you are making your design decisions. Personas and scenarios are the most important building blocks of user research.


  • Create personas
  • Create scenarios
  • Decide what data needs to be in a persona
  • Decide on the best way to document the personas
  • Decide on the best way to document the personas
  • Describe how enterprise-wide personas are different from project personas
    Describe the process for creating enterprise-wide personas


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