Today’s businesses compete on data. Whether it is increasing manufacturing yields, boosting marketing ROI or improving customer satisfaction, businesses want to improve their bottom line using data-driven insights. While performing their tasks in CRM, ERP and other business applications, they are looking for better visibility, better reporting and quicker access to performance metrics.

And it's not just businesses that have taken a liking for data-driven decisions. Individuals are making more informed choices in their day-to-day lives through data-driven insights too.

This white paper highlights how by adding powerful information dashboards, Independent Software Vendors (ISVs) are creating a competitive advantage for themselves by empowering businesses and individuals to garner insights from their own data and offering a more evolved experience. This in turn helps them boost their average selling price and open up new opportunities for upselling and cross-selling. And all of this without disrupting their agile release cycles.