Emotional Design explores the deep influence the feelings that objects evoke have on consumers—from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects being designed for tomorrow. Donald Norman draws on a wealth of examples and the latest scientific insights to present a bold articulation of the objects in our everyday world that will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.