UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Do-It-Yourself User Testing: Get Big Customer Insights For Little (or No) Cost

January 1, 2002
Modus Associates

Every year, companies spend billions of dollars developing new products and services for the web, only to launch them to an indifferent reception, or worse. Most of these struggling products share at least one thing in common. Their teams didn't get customer feedback early in the design process.

If you're like most Internet leaders, you see the value of testing early with your customers, but you don't have the time or budget to hire outside consultants. This white paper shows you how you can test on your own – quickly and inexpensively – and get insights you need to succeed.

Includes a list of helpful book resources.

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