Pharma CXM: Customer Experience Management
As the first and only pharma-focused event devoted to the spectrum of customer experience, Pharma CXM will explore far beyond the interplay of channels to help: Develop an integrated strategy to further engage customers, and cover the spectrum of the customer's journey, as it relates to opportunities for pharma and long term customer engagement, versus looking at specfic UX tactics or patient engagement strategies focused on customer aquisition.
This conference will help pharma marketers and communicators "Create Competitive Advantage by Adopting a Strategic and Integrated Customer-Centric Approach through Multiple Touch Points"
TOP FIVE REASONS TO ATTEND:
- Map the patient journey and HCP decision process to identify internal partners, appropriate user interfaces and engagement strategies
- Learn how an integrated CXM strategy can optimize the patient experience, reduce costs and generate revenue for your brand
- Develop integrated strategies to manage the customer’s experience and tactical solutions to build brand and corporate loyalty, while delivering relevant and timely content
- Hear from industry leaders about best practices and upcoming trends for optimizing the patient experience
- Identify the top CXM challenges you are faced with and recommended solutions