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Susan Weinschenk, Ph.D.

Principal | Weinschenk Institute

Susan Weinschenk first used a computer in the mid-1970’s, in graduate school. “I wrote and ran my first computer program, and the printer spit out a piece of paper that said ‘JOB ABORTED.’ Rather than being discouraged I was fascinated! What would happen when ‘normal people,’ not computer scientists, interacted with these things called computers?” She thus started a 30-year career in applying psychology to the design of technology. Susan has a Ph.D. in Psychology and is the author of How to Get People To Do Stuff, 100 Things Every Designer Needs To Know About People100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What makes them click.  She is a presenter, speaker, and consulting, writes a popular popular blog at her website, and also writes the Brain Wise blog at Psychology Today.

There are many pitfalls that can sink a user’s experience with a website, here are five of the worst.

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