Ovetta Sampson is the Principal Creative Director at Microsoft. She has a history of using a variety of qualitative and quantitative methods to inspire innovation in various industries including IoT, transportation, and service. Following her passion with data, analytics and design, Ovetta focuses on the intersection of humans and technology from mobile apps to intelligent systems. She’s also an adjunct professor in the School of Design at DePaul University in Chicago.
In her three years at IDEO, she lead research on dozens of AI projects including: autonomous vehicles, intelligent software products powered by AI, developing responsive and predictive services to augment customer service products and services as well as AR/VR and AI digital applications.
