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User: going beyond the four-letter word

by Nikita Chandawale
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User definition

https://.etymonline.com/word/user

1. Being part of a product

The basic human need is to be part of something that makes oneself better.

2. Getting the mind share

Engagement builds a stronger relationship between the user and the product

3. Making life better

Products may engage us, however, not all make our lives better.

4. Bringing Joy

Joy or delight is conscious acceptance by the user about the positive state

5. Protecting our users

With great power comes great responsibility

6. Going beyond users


Fragmented approaches

 

post authorNikita Chandawale

Nikita Chandawale,

Nikita Chandawale is a User Experience Researcher currently working at Flipkart (Walmart India), Bangalore, an e-commerce company. At Flipkart, she leads the user acquisition and retention charter. Apart from being a researcher, she is an avid board gamer and an urban gardener.

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