A great mobile app experience results from systematic planning of the app in a way so that the final app will turn out to be extremely positive, or far beyond expectations.A great mobile app experience results from systematic planning of the app in a way so that the final app will turn out to be extremely positive, or far beyond expectations.
This not only includes overall user interaction with the interface, but even a positively soothing attitude of users when they have a glance at your app. Expert mobile app designers or developers often analyze the need of the app and attempt to craft value within the UX to deliver users what they want.
Components giving rise to a complete UX
You might wonder what parameters to consider while going for an effective user experience building. Let us have a look at these UX elements.
- Design style communicating with users in a pleasing manner.
- Information architecture providing a bunch of information in a systematic manner through navigational themes and pleasing design.
- Accessibility features to allow disabled individuals able to use the app with ease without much hustle.
- “Human Computer Interaction (HCI)” is an important factor to consider in understanding the level of interaction taking place between the two, and to what extent things get conveyed from one medium to another.
- Ergonomics design should be such that apps could be refined and optimized effectively for a humanly appeal. It includes a range of sub factors like information proportion, weight, height, temperature, sight, hearing, and more. It even covers computer chairs and desks dimensions as well.
- Utility tools enhance the operating system by adding up capabilities to make optimal use of the system processes. They might be non-essential part of the system, but do add up functionalities when not provided originally within the system.
- App performance relates to the speed of the app at which it operates, consuming minimal loading time, and letting users have a rapid access to the interface when switching between screens.
Tips to follow when using UX elements strategically
There has to be a constant shift in the strategies used for devising and re-modifying the UX. User behavior and preferences change with time, and so do their usability expectations. Enterprises often face this hurdle of their employees having sound knowledge on developing apps, but fail to deliver an unmatchable user experience. Even if they outsource, the organizations need to successfully convey the kind of user experience they expect to deliver to their users. In some other cases, the outsourced firm is not able to understand what value is expected out of the UX, they design for the client firm.
Many businesses expect a “Netflix app” like user experience embedded within their own app. However, they are unable to communicate the same to their employees. This in turn lets the employees consider a reference app on their own. An app like Netflix is not only highly simple to use, but delivers the exact same experience whether used on a web browser, or on a smartphone. Nevertheless, you can have similar kind of UX design in your mobile app, by following a few simple tips.
Do not make use of jazzy words
Technical jargon, or jazzy words, ruins an entire user experience, as both business users and personal users fail to understand what the app exactly wants to convey.
Language barrier can prove to be a major hurdle, especially when dealing with different types of users. Making use of highly technical words like heuristic analysis, journey maps, wire frames, mood boards, personas, and more, will not just confuse users, but also frustrate them to an extent where they would want to switch off the app. It all depends on UX designers to keep track of what sort of content goes into UX design.
Herein, an app like “Pinterest” does the trick by providing a content sharing service, allowing users to pin images as well as videos for a visual communication. Since, human eyes are more adapted to seeing visual representations, it is an awesome app in terms of overall experience that users perceive through their senses.
Share a compatible thinking with the users
Since, a designer is involved in creating an app user experience, it simply does not mean to incorporate things as per his (her) will. A UX should be designed keeping yourself in user shoes. Understand their interests, and expectations from your app. Extracting your ego out as an experienced designer, and integrating their needs is what the right thing to do. Empathize with them to let your app connect with users on all levels.
Imagine that a user opens up your app, but due to an unexpected error the app hangs, or probably terminates without warning, what do you think how your users will react? They will not only be irritated to use it again, but might uninstall the app immediately. The best way to test the user experience is giving out the app to someone who does not carry even the basic knowledge of using an app.
It is the best practice to reach out to your end users and ask them directly what they expect from your app. You have incorporated a lot many features, but your app might still lack many features you are unaware of. When asking with the actual audience, you get to know to know about new features, that if implemented could prove to be competitive enough. However, when merging usability with appearance, ensure none of them is compromised.
Do not deliver something that users are unable to digest
Many a times, developers tried to integrate features coming with a surprise element, users might not have expected at the first place. Such components are aimed towards bringing an element of shock, to impress users. However, they have a contradicting effect, as users are not able to digest such offerings, slashing the new offerings right on the face of designers. Such features create an unpleasant environment, with users left dissatisfied all the way and they just walk away never attempting to open your app again.
User Experience is a way to win the hearts of app users
We just discussed about the UX elements and tips to enhance your app overall experience with respect to a user mindset. Implementing them within your app will not just build your credibility within the smartphone apps circuit, but let your apps have a unique place in the hearts of avid mobile apps users.
Author Bio: Ashesh Shah is the CEO of Fusion Informatics Ltd. and co-founder of Digital Infoware Pvt. Ltd., which are progressive enterprises in the field of web, software, and mobile application development services.