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Dangerous times in Design

by Anish Joshi
6 min read
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Musings of a conflicted designer

 
Flow chart

Start with people, THEN, look to see what is both feasible through technology and viable for the business to deliver value

 
Venn diagram

New pastures of design

Is Design the right word ?

The key is that the design thinking mindset needs to become part of what everyone does (everyone should be a design thinker), but that doesn’t mean everyone needs to become, or is, a ‘Designer’.

Venn diagram

How business centric does design really need to get then?

Eames

Official Site of Charles and Ray Eames https://.eamesoffice.com

What now?

post authorAnish Joshi

Anish Joshi,

Anish is currently Head of Design & Innovation for Shell where he is helping to create, from the ground up, a new worldwide digital innovation lab capability that sets out to develop products and services through design, lean innovation and agile methodologies, coupled with new technologies. He champions a holistic human centred proposition from design thinking and service design, through to digital creation (UX & UI); leading, managing and creating, strategic, digital and physical work, blended with a solid business understanding that pushes beyond current trends into future focused innovation.

Anish has an Executive MBA at Imperial college London where he has also explored how strategic design can combine with business in original ways.

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