Had Google thought more about probability than about throwing in their existing technology just because they could, they would have left autosuggest out.
"X: The Book" is both a crash course in architecting great experiences and simultaneously a must-read for any designer looking to brush up on his trade.
As design thinking and now data science make their way more deeply into the fields of customer experience, companies who master these new approaches will stand out.
Human beings are creatures of habit, and once we have a model for how a certain space should look in our head, finding that model flipped on its head can disorient us.
If you’re working with an audience across the globe, all under budget and time constraints, remote user testing can provide the rich data to help make informed decisions.
Designing a mobile app requires empathy. The features you invent must be business solutions that have a cost and a benefit to your business and to the user.
Psychological research suggests that the way we experience endings is important—first impressions last temporarily, while closure experiences are permanent.
