Articles

Had Google thought more about probability than about throwing in their existing technology just because they could, they would have left autosuggest out.

When users are accustomed to using a pattern, even a minor change in that pattern can be very expensive in performance terms.

The stories algorithms provide must be designed to create true value for people, or we miss the great potential of IoT and the data it provides.

I’m a Divvy bikes member and fan, but there have been some speed bumps in my Divvy user experience.

Prototyping facilitates rapid iteration and fail-fast (and learn-fast) experimentation, and helps the whole product team push technical limits.

Human beings are creatures of habit, and once we have a model for how a certain space should look in our head, finding that model flipped on its head can disorient us.

If you’re working with an audience across the globe, all under budget and time constraints, remote user testing can provide the rich data to help make informed decisions.

Never lose sight of the marriage of physical objects and the digital screens and devices you're designing for.

Empathy is the key to creating a UX that will actually make users happy, and a truly empathetic UX begins even before there’s a product to design.

Journey mapping is a sophisticated, simple, and especially powerful tool that can help designers perfect the customer experience.

Designing a mobile app requires empathy. The features you invent must be business solutions that have a cost and a benefit to your business and to the user.