- Business Value and ROI, Customer Experience, New and Emerging Technologies
How to improve customer experience by mapping the current state of the business and adopting a growth mindset.
- The challenges caused by the pandemic force businesses to rethink their customer experience and invest in strategic planning.
- To start, it’s necessary to analyze the current state, identify weaknesses, and focus on inclusive knowledge management to find opportunities to improve the organization.
- Some of the most common inefficiency problems include non-utilized talent and extra processing.
- Improve customer experience and productivity by looking for cumulative, connected or capacity insights.
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- August 4, 2021
- Accessibility, Business Value and ROI, Consumer products, Design
An interaction designer shares the lessons learned on design and user needs in emerging markets.
- When designing experiences, it is essential to aim for inclusivity and accessibility since users around the world don’t have the same opportunities.
- One way to create an inclusive experience is to embrace functionalism and opt for clear visual elements. This might include easily recognizable icons and colour schemes.
- Because of issues like poor network coverage, digital products should be also adapted to the unpredictable environment that characterizes some of the developing countries.
Read the full article for some ideas on how to consider accessibility in digital products around the world.
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- July 28, 2021
- Design, Emotion, Strategy
The most common fears that hamper the design process and what it takes to transform clients into advocates for your approach.
- Going through the design process might be scary for clients since it implies exploring new ideas. Many are generally unfamiliar with design strategy.
- Some common fears include testing ideas on specific demographic groups, using unconventional research methods, and drawing conclusions based on synthesized data sets.
- These fears create significant barriers to innovation in design and the best way to overcome them is to involve clients in the design process.
Read the full article to learn more about how fear affects the design process, to help you better empathize when this happens.
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- July 28, 2021
- Design, Prototypes, Technology, Usability
A step-by-step guide for those who strive to save time and provide better user experience.
- Taking the time to conduct usability testing allows to discover bugs at earlier stages and earn time to redesign some features.
- Usability testing doesn’t have to be long. Even 30 minutes might be enough to identify the most critical issues and save costs and development time.
- There are four main stages to follow to run a test: defining what should be tested, preparing a prototype, explaining to users what we want them to do, observing them.
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- July 28, 2021
- Business UX Leaders, Customer Experience
Everything you need to know about sales experience design and practical insights on how to apply it
- Sales experience design is the sum of design thinking, experience design, service design and UX writing. Such a combination allows forging a holistic experience for customers.
- To understand customers’ needs and find the best solution for sales experience it is vital to combine the content design component with the service design part.
- This entails conducting UX research, testing the developed content, identifying the touchpoints and pain points of the entire process for customers.
Read the full article for perspective on how design thinking improves the sales process for services businesses.
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- July 28, 2021
- Design, Empathy, Human factors, Personas, Product design, Remote Research, Research Methods and Techniques
A few tips by a UX researcher on how to make the utmost of remote interviews
- In the past year, UX researchers encountered numerous challenges because of the new shift to remote work.
- Some of the major issues consisted in recruiting respondents, online ghosting, unstable internet connection, and misunderstandings, among others.
- Gaining some additional data beyond the interview, or repetitively communicating your question might prevent some of the problems and allow to run the interview efficiently for both sides.
Read the full article for perspective from a UX researcher on six relatable struggles of remote interview sessions and ideas on how to solve them.
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- July 28, 2021