- Prototypes
- Prototyping is used to validate design assumptions and collect feedback about products before investing in product development.
- Although wireframes and mockups resemble prototypes, they cannot be substitutes because of their inoperability.
- Prototypes help to identify usability issues, refine user journey, make design decisions.
Read the full article for breakdown of prototyping.
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- August 9, 2021
- Business UX Leaders, Business Value and ROI, Employee Experience, Employment and Hiring, Project Management, Psychology and Human Behavior
Foundational UX skills that will help your team delve deeper into UX design
- There are 12 core competencies that a UX design team should master. These skills differentiate human designers from any existing robot.
- Looking for a purpose and asking “why” in addition to “how” and “what” is a good starting point to deliver the right solution that solves users’ problems.
- It is equally important to validate designs, review user flows, refine UX writing skills, and, most importantly, become genuine advocates for users experience.
Read the article to get practical advice on how to develop these 12 core competencies of a UX team.
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- August 9, 2021
- Behavioral Science, Customer Experience, Design, Design Theory, Neuroscience, Usability, UX Education, UX Magazine
Simple is exponentially harder than complex, namely because there’s a psychological chasm that most teams cannot surpass… or perhaps they have not been setup to succeed.
- Designing simple and seamless experiences is exponentially harder than designing complex solutions
- Simple solutions require an extraordinary amount of time, money, and skill
- Other obstacles to simple design include complexity bias, loss aversion, unpredicted behavior, and fear of risks
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- August 9, 2021
- Behavioral Science, Design, Emotion, Empathy, Internal Company Dynamics
Questions to get the most value out of your internal or external design teams.
- Critique is a vital component of the design process as it enables improvement. However, it has to be well-thought-through to be beneficial for the design process.
- 3 key questions might help to provide constructive feedback: What is the purpose behind the design? Are the design principles respected? Is there a visual hierarchy of elements/information?
Read the full article to learn a helpful method for and some key ingredients for design critiques.
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- August 4, 2021
- Artificial Intelligence, Business Value and ROI, Content Strategy, Conversational Design, Customer Experience, Design, Design Tools and Software, Emotion, Interaction Design
An expert’s view on the massive strategic opportunities and potential challenges of leveraging conversational AI solutions
- By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
- One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
- As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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- August 4, 2021
On the art of stepping back and listening to users with genuine empathy
- One of the major challenges for UX designers is questioning effectively and letting users express themselves naturally.
- One reason for this challenge is low responsiveness, which leads to exploring new ways to get a satisfying answer from users.
- Recounting emotional and stressful events blocks cognitive abilities, making us unable to pinpoint and analyze our emotions easily.
- This article recommends giving users the time to figure out the answer for themselves without trying to influence their emotions.
Read the full article to learn how to listen effectively.
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- August 4, 2021