While methods and processes remain important, what is essential for changing how we design is having a commitment to an objective, a mindset, a motivation that can help us reflect on and critique how we do our work. 3 big critiques of commonly held assumptions that drive the design process and the corresponding mindset shifts that are emerging around these critiques.
There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.
The emergence of privacy risks and data ownership opportunities as we augment the brain.
The features and testing algorithm of good design
Imagine a situation — you fancy a night out, so you do your hair or makeup, carefully take the time to pick out the best clothes for the occasion or put some perfume on, and then, instead of heading out, you just stand in your own hall, at the front door the whole night. This is your research without properly sharing the findings. You did all the preparations and all the work but the impact is not there.
The author shares the story about how she started working on new personas for her product and how user research helped her along the way.
The author believes that just “having” the research findings doesn’t really mean anything — we have to make some effort ****to let the research findings sink in properly and support adoption across the whole company.
Here are 9 tips on how you can share any of your research findings:
Be concise and clear
Co-create
Make the findings easy to take in
Create different artefacts
Test the findings
Quiz and games
(Over)communicate
Top-down approach
Forget about on-site only