UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

What it’s like to work in Boots Digital...

Digital is now a significant driver of growth for Boots and continuing this is key for the success of Boots. Creating stand out digital experiences for our customers and colleagues is fundamental to our continued success.  Continuously focussing on how we make it easy and engaging for customers to get what they want from Boots sits at the heart of what we do.

The digital experience team supports Boots UK, Republic of Ireland, and international providing a unique opportunity to experience the breadth of Boots.  This is a close knit team comprising experts In user experience, interaction design, graphic design, front end development, delivery and customer experience strategy.

The importance of your role…

You will be providing solutions to complex design challenges by balancing users’ needs with business goals and technological capabilities.  This role is essential to bring discipline and an approach based on solid usability principles and the organisation of information.  The effectiveness of this position will reduce the time needed for design resource due to clear IA for all projects.

What you will be doing…

  • Identify and define the best interaction for our customers
  • Ensure all devices are considered across every piece of work from the outset
  • Understand and challenge objectives and KPI’s in order to deliver the best solution
  • Keep up-to-date with industry best-practices and how these can be applied to our business to continually improve our CX
  • Maintain close working relationship with all CX teams, particularly design, CX delivery & strategy

What we are looking for…

Whilst you will show an understanding of CX processes and work within agreed best practices, you must be able to challenge and evolve these when appropriate as technology and the market develop.It is essential you will be experienced in interactive prototypes and wireframes. You will be competent in the tools of the trade (Axure, Balsamiq, Omnigraffle, Visio, Photoshop, Illustrator, InDesign or equivalents) and will have a solid knowledge of Human Computer Interaction (HCI) across all devices (e.g. user expectations for touch and click, sequential and simultaneous screening, transitions, button placement, journeys).  You should have an aesthetic appreciation with strong (UI) user interface skills and how that translates into the visual design and development stage. An understanding of responsive design principles and the role it fulfils for cross-device experience would be advantageous, as would an awareness of development methods such as html, jQuery and CSS. You must be able to effectively articulate technical solutions in language appropriate for audience.