Resources Posted

A comprehensive reference that provides a critical presentation of 100 different research methods for human-centered design.

August 31, 2012

Author Joshua Foer goes on a quest to improve his memory, calling on the world's top "mental athletes" to guide him.

September 14, 2012

Mind Hacks explores cognitive neuroscience through a series of experiments, tricks, and tips related to vision, motor skills, attention, cognition, and subliminal perception.

September 14, 2012

A complete course on advertising and a quick reference on particular topics, The Advertising Concept Book covers all aspects of the business, from how to write copy and choose a typeface to how agencies work.

September 14, 2012

Believe Me sheds new light on how to shift perceptions and get others to believe in what you're doing with storytelling axioms designed to change how you think about your work

September 14, 2012

Nobel Prize Winner Daniel Kahneman's Thinking, Fast and Slow brings together his research in psychology that has influenced economics, medicine, design, and politics.

September 14, 2012

With Made to Stick, accomplished educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.

September 14, 2012

Predictably Irrational presents illuminating experiments by MIT behavioral economist Dan Ariely that refute the assumption that we behave in fundamentally rational ways.

September 14, 2012

A helpful guide for documenting the various stages that create a UX design, Communicating the User Experience provides insights for those new to the field and polishing techniques for veterans.

September 20, 2012

Critic Sven Birkerts explores the impact of technology on the experience of reading. The Gutenberg Elegies explores how literature intimately shapes and nourishes the inner life.

September 25, 2012