The concept behind UX Masterclass is to spread both theoretical knowledge and practical skills in usability and UX all over the world. UX Masterclass is conducted by the members of UXalliance in different countries. This conference is the sixth edition and will be conducted by UIDesign Group, the Russian partner of the UXalliance, at Moscow. We invite usability, UX professionals, software developers, SEO experts, marketing and IT managers, senior and mid-level managers engaged in creating digital products and services.