Learn about Personas and Goal-Directed design from the people who invented them! Our Practicum is an intensive, hands-on workshop led by senior Cooper staff. First, we'll show you how to practice Goal-Directed Design in more depth than you'll find anywhere else, then you and a small group of professionals from around the world will put it into practice to design an example product. This course also serves as the foundation for the rest of our Cooper U curriculum.

Get alignment around a shared design vision. Learn techniques, tools, and skills for working with diverse teams to create a viable, feasible, and desirable products. During this two day session, you can learn and practice approaches for communicating effectively, incorporating different perspectives, and persuasive storytelling throughout the design process. This workshop is an intensive, hands-on experience for up to 20 students led by senior Cooper staff.

Cooper Parlor is a periodic gathering of designers and design-minded people to exchange ideas around a specific topic. We aim to cultivate conversation that instigates, surprises, entertains, and most importantly, broadens our community's collective knowledge and perspective about the potential for design. For some, our salons are an informal university that stokes their desire to learn and contribute to a larger conversation. For others, these gatherings are a place to push design boundaries, exploring what more is possible. Whatever your motive, you are invited to join in the dialogue. We ask that each participant bring an open-ended question or statement related to the salon topic. We'll throw those juicy conversation starters in a hat, pick one, and the dialogue will begin....

Although the right features and behavior are essential to successful product design, the way they are presented can be just as important. The application of type, color, icons, and other aspects of visual design are critical to product or website usability. Visual design choices are also critical to connecting emotionally with your customers (and to selling more products). Visual interface design combines detailed interaction design, screen layout, and branding to ensure a well-conceived, well-behaved product is also a usable and desirable one.