The BLN are a happy bunch yet again. Want to meet the guy behind the ‘Think Different’ campaign and the guy who put the, ‘i’ in iMac? Be our guest! Our fourth CEO Tales of the year, held in London on May 31st, 6-9.00 pm, will be graced by the fantastic Ken Segall with the launch of his shiny new book, ‘Insanely Simple: the Obsession that Drives Apple’s Success’.