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- Communicating the UX Value Proposition
Being able to understand and communicate the value that UX brings to your projects makes you more effective. It also improves the odds that important and critical UX work will get the attention it deserves in organizations that don't already underst ...
Article - John Dilworth, Matt Miller - May 06, 2011 - 4 comments - 0 attachments
- On UX Leadership
Designers and other UX types are self-reflective sorts. We spend lots of time—perhaps too much time—talking about what design is, how we do it, and what tools we use. However, it seems to me that a critical topic is missing from most of these conver ...
Article - Kim Goodwin - January 26, 2011 - 7 comments - 0 attachments
- Crafting the UX of REI's Retail Experience
UX Magazine sat down with Samantha Starmer, Manager, eCommerce Experience at REI at the Forrester Customer Experience Forum . This discussion was part of our ongoing effort to profile business UX leaders so other businesspeople can learn from the ...
Article - Samantha Starmer - November 30, 2010 - 2 comments - 0 attachments
- Doing More With Less Time
As much as we want all projects to have exhaustive requirements gathering, user research , and UX design phases, the reality is that UX professionals are often asked to accomplish a lot with very little time or resources. This means we frequently hav ...
Article - Jared Lewandowski - April 23, 2010 - 7 comments - 0 attachments
- Lessons from Ikea
Chances are you've come in contact with a piece of flat-pack furniture from Ikea . You may even have put a shelf or desk together with the help of an allen wrench and a single-sheet instruction manual. Ikea has successfully innovated in pricing, logi ...
Article - Alex Schleifer, Jonathan Anderson | UX Magazine - January 12, 2010 - 10 comments - 0 attachments
- Where Wireframes Are Concerned
While there remain certain specific contexts where it is advisable to craft and present wireframe layouts for client evaluation and approval, this practice is often a really bad move and one made at the wrong moment in the design process, and for th ...
Article - Andy Rutledge - December 10, 2009 - 30 comments - 0 attachments
- Modernista!
Modernista! has gone a long way to show us the power of the web. I guess their site qualifies as the first site EVER to use the web for what it is… information. Not really sure if it love it or hate it, but it definitely doesn’t go by wi ...
Article - Constantinos Demetriadis - April 07, 2008 - 3 comments - 0 attachments
- Don’t let branding kill your brand
“That’s not one of our corporate colors.” The words hit you like a whiff of smelly cheese. You try to explain that, yes, the corporate colors are baby blue and yellow, but that combination isn’t optimal for building the main menu of a website. “ ...
Article - Damon - July 26, 2007 - 36 comments - 0 attachments
- What If The Sales Process Was Fun For Everyone?
Almost every business I have come across sells in a similiar way. Call, meeting, live presentation, written proposal, negotiate and pray. It’s a tedious and painful process. I am certainly guilty of trying to follow the same path. Boy does it ...
Article - Howard Mann - December 15, 2005 - 2 comments - 0 attachments
- All Gas. No Brakes.
Two of my favorite sayings are “Big hat, big boots… No cattle” and the similar “All smoke. No roast.” It occurs to me that too many businesses suffer from my own variation: “All Gas. No brakes.” In t ...
Article - Howard Mann - December 15, 2005 - 7 comments - 0 attachments