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“Every dollar spent on UX brings in between $2 and $100 dollars in return.” We all know the business case for doing user experience work: investing upfront in making products easy to use really pays off. It reduces project risk, cost, and ti ...

Article - Hilary Little - January 22, 2013 - 12 comments - 0 attachments

    UX research begins when either a stakeholder asks for it or a researcher suggests it. When a stakeholder asks you to conduct a study, it is a good sign—the stakeholder realizes that answers to his or her questions lie with ...

Article - Tomer Sharon - January 17, 2013 - 0 comments - 0 attachments

I often reach a point in large project where I wonder why nobody sat the decision makers down at the beginning of the process and really questioned their ability to make empathetic decisions. By this stage, selective user evidence has been disre ...

Article - Tracy Brown - January 15, 2013 - 0 comments - 0 attachments

All too often, strategies of every kind get stuck in a drawer—sometimes without being implemented or even reviewed after their initial creation and approval. One reason is that people forget the full definition “strategy,” which is a plan for achiev ...

Article - Meghan Casey - January 11, 2013 - 0 comments - 0 attachments

There’s no such thing as a “standard” client or project in a typical agency setting, because every business has its own specific goals—not to mention the goals of its users. Because of this, we’re constantly seeking ways to improve our processes and bet ...

Article - Colin Butler, Andrew Wirtanen - January 09, 2013 - 10 comments - 0 attachments

Both design communities I’ve been involved in (graphic design and user experience design) spend an inordinate amount of energy bemoaning the lack of respect designers get and how misunderstood our value is. Perhaps you’ve heard or even uttered s ...

Article - Kim Bieler - January 04, 2013 - 8 comments - 0 attachments

Title 2:  Sowing seeds for future research If I needed to summarize this article in one sentence, I’d say: “Shut up, listen, and then start talking.” User experience ...

Article - Tomer Sharon - November 30, 2012 - 2 comments - 0 attachments

As user experience professionals, in our not so distant past, we all remember spending a lot more time evangelizing the business value of design . All of that hard work has come to fruition; we now get to focus more of our energy on understanding cus ...

Article - Angela Craven - November 27, 2012 - 3 comments - 0 attachments

What is Facilitation? Facilitation: to make easier or less difficult; help forward (an action, process, etc.) This definition paints the picture of what it means to facilitate a session really well. As a facilitator, your job is to help ...

Article - Brad Ty Nunnally - November 21, 2012 - 4 comments - 0 attachments

Is your organization looking to implement a web content management system (WCM)? Implementing any WCM requires solid project management , a clear understanding of goals, and the appropriate allocation of resources. So where do you start? From ...

Article - Kevin Stakem - November 13, 2012 - 0 comments - 0 attachments