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If there’s one thing I’ve learned about designing social media experiences , it’s that they have to illustrate to audiences that we “get” them in order to engage them. The reason so many marketers are struggling to show solid ROI for their social med ...

Article - Doug Klein - January 03, 2013 - 1 comment - 0 attachments

Title 2:  Sowing seeds for future research If I needed to summarize this article in one sentence, I’d say: “Shut up, listen, and then start talking.” User experience ...

Article - Tomer Sharon - November 30, 2012 - 2 comments - 0 attachments

Is your organization looking to implement a web content management system (WCM)? Implementing any WCM requires solid project management , a clear understanding of goals, and the appropriate allocation of resources. So where do you start? From ...

Article - Kevin Stakem - November 13, 2012 - 0 comments - 0 attachments

The Product Owner, or PO, is your main point of contact with a client during the life of a project. It’s not rare to work with many different types of POs over the course of a career, and it’s important that during initial conversations you try to ident ...

Article - David Sachs - October 23, 2012 - 1 comment - 0 attachments

Last Fall, we were working on a product for a client whose industry was undergoing substantial disruption. The project involved a robust upfront discovery piece running the full gamut of customer insights, competitive analysis, and even business model e ...

Article - David Gillis - October 15, 2012 - 7 comments - 0 attachments

As consumers access more information across emerging media channels and new devices, marketers have responded by perceiving every new interaction as an available touchpoint to connect with and engage their target audiences. This has created an overpopul ...

Article - Doug Klein - September 28, 2012 - 0 comments - 0 attachments

Geekend is the interactive conference phenomenon you have been waiting your whole life for. Geekend is your chance to interact with people taking the tech and creative industries by storm. Join us this November as the brightest geeks, designers, devel ...

Event - Geekend - July 11, 2012 - 0 comments - 0 attachments

What is an environment ? Surprisingly, that seemingly simple question can be very difficult to answer, because environments are complicated . They are made up of all kinds of variables, physical and intangible, that affect how we feel, how we act, ...

Article - Teresa Brazen - October 24, 2011 - 0 comments - 0 attachments

  This ANA members only conference will focus on the value and positive contributions of marketing procurement.  It will feature perspective not only from procurement leaders, but also from client marketing and external agencies.  The ...

Event - Alex Laven - September 13, 2011 - 0 comments - 0 attachments

I was speaking with an interaction designer at Thinktiv the other day. He'd been managing a particular client engagement , and was remarking on the inability of that particular client to remember a design decision from day to day. He wasn't compl ...

Article - Jon Kolko - September 01, 2011 - 20 comments - 0 attachments