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- Sharpening Your Competitive Edge with UX Research
It’s part of our daily work. We can’t imagine creating a product or an application without doing it: understanding the user. Most of the clients we work with at EffectiveUI already have a good understanding of their customers from a market p ...
Article - Rebecca Flavin - February 01, 2013 - 4 comments - 0 attachments
- Fostering a Culture of Innovation
Trying to create innovative and impactful new products or services in the realm of user-centered design is a great challenge. It requires answers to a number of tricky questions: Who are the audiences that need a new product? What gap will it fill for t ...
Article - Megan Geyer - January 23, 2013 - 0 comments - 0 attachments
- 4 Reasons Your UX Investment Isn’t Paying Off
“Every dollar spent on UX brings in between $2 and $100 dollars in return.” We all know the business case for doing user experience work: investing upfront in making products easy to use really pays off. It reduces project risk, cost, and ti ...
Article - Hilary Little - January 22, 2013 - 12 comments - 0 attachments
- When UX Research Begins, Become the Voice of Reason
UX research begins when either a stakeholder asks for it or a researcher suggests it. When a stakeholder asks you to conduct a study, it is a good sign—the stakeholder realizes that answers to his or her questions lie with ...
Article - Tomer Sharon - January 17, 2013 - 0 comments - 0 attachments
- Stanislavski and the Reluctant Stakeholder
I often reach a point in large project where I wonder why nobody sat the decision makers down at the beginning of the process and really questioned their ability to make empathetic decisions. By this stage, selective user evidence has been disre ...
Article - Tracy Brown - January 15, 2013 - 0 comments - 0 attachments
- Get Your Content Strategy Out of the Drawer with Governance
All too often, strategies of every kind get stuck in a drawer—sometimes without being implemented or even reviewed after their initial creation and approval. One reason is that people forget the full definition “strategy,” which is a plan for achiev ...
Article - Meghan Casey - January 11, 2013 - 0 comments - 0 attachments
- Re-Introducing Page Description Diagrams
There’s no such thing as a “standard” client or project in a typical agency setting, because every business has its own specific goals—not to mention the goals of its users. Because of this, we’re constantly seeking ways to improve our processes and bet ...
Article - Colin Butler, Andrew Wirtanen - January 09, 2013 - 10 comments - 0 attachments
- Cooper U's Design Leadership
Ever had an innovative and beautiful idea that never saw the light of day? Feel like your organization believes in the value of design, but prioritizes deadlines over fully developed ideas? These are symptoms of unhealthy communication and c ...
Event - Cooper U - January 04, 2013 - 0 comments - 0 attachments
- Creating Social Experiences that Customers Care About
If there’s one thing I’ve learned about designing social media experiences , it’s that they have to illustrate to audiences that we “get” them in order to engage them. The reason so many marketers are struggling to show solid ROI for their social med ...
Article - Doug Klein - January 03, 2013 - 1 comment - 0 attachments
- Listen to Your Stakeholders
Title 2: Sowing seeds for future research If I needed to summarize this article in one sentence, I’d say: “Shut up, listen, and then start talking.” User experience ...
Article - Tomer Sharon - November 30, 2012 - 2 comments - 0 attachments