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UX is a relatively nascent discipline: a boisterous, hopeful, opinionated, and insightful young adult who sometimes lacks perspective. Need evidence? Just yesterday personas were a UX designers’ BFF, but today? Well, not so much. There’s bee ...

Article - Kyra Edeker, Jan Moorman - February 21, 2013 - 9 comments - 0 attachments

Testing is a critical part of the user experience design process. Observing people using your product in a natural setting is the best way to measure how successful your products will be in meeting their goals. Until now, mobile testing sessions ...

Resource - Rob Scherer - February 22, 2013 - 0 comments - 0 attachments

Prioritizing Web Usability combines the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques to explain site design, user experience, usability testing, navigation, prioritizing usability issues, pag ...

Resource - Jakob Nielsen, Hoa Loranger - February 18, 2013 - 0 comments - 0 attachments

The manual: possibly the most awkward part of a user’s experience with a product. People avoid manuals whenever possible and designers try to build interfaces that need not rely on them . And yet, users and designers would certainly agree that yo ...

Article - Anastasios Karafillis - February 05, 2013 - 8 comments - 0 attachments

We are bringing together our industry peers, partners, colleagues and customers to discuss and debate some of the key movements in the world of digital design, development and UX, and hopefully providing a dash of inspiration for you to take away. Ke ...

Event - Sigma UK - February 06, 2013 - 0 comments - 0 attachments

In the fall of 1988, a small group of professionals from the technology industry gathered at Bentley College (now University) in Waltham, Mass., to discuss the topic of user advocacy and assistance. These gatherings were informal, simply a group of ...

Article - Dr. William Gribbons - January 29, 2013 - 5 comments - 0 attachments

The Onion ’s sarcasm continually strikes the current-events funny bone, and their recent parody of cloud marketing is no exception. But once we stop savoring the hilarious one-liners (“We have all the G’s!”), reality sets in: many companies do no ...

Article - Steve Tengler - January 24, 2013 - 2 comments - 0 attachments

I often reach a point in large project where I wonder why nobody sat the decision makers down at the beginning of the process and really questioned their ability to make empathetic decisions. By this stage, selective user evidence has been disre ...

Article - Tracy Brown - January 15, 2013 - 0 comments - 0 attachments

Both design communities I’ve been involved in (graphic design and user experience design) spend an inordinate amount of energy bemoaning the lack of respect designers get and how misunderstood our value is. Perhaps you’ve heard or even uttered s ...

Article - Kim Bieler - January 04, 2013 - 8 comments - 0 attachments

Cross-channel user experience describes what happens when a customer begins interacting with two or more faces of the many entities that form her consumer universe. If she’s ordering a second color of her favorite shoe style, making an appointment f ...

Article - Jessica Peterson - December 06, 2012 - 2 comments - 0 attachments