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- Better Use of Paper in UX Design
People often ask me what the place of paper is in modern design , especially considering the arrival of tablets. I always say that paper has unique traits that currently are unmatched by any advanced technology. The advantages of paper include: ...
Article - Marcin Treder - March 08, 2012 - 3 comments - 0 attachments
- Neuro Web Design: What Makes Them Click?
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious ...
Resource - Susan Weinschenk - March 06, 2012 - 0 comments - 0 attachments
- Cognition & The Intrinsic User Experience
Over the past few years there's been a lot of discussion around whether an experience can be designed. But it seems like everyone's just getting hung up on semantics; an experience can be designed, but the user will always have the opportunity to experi ...
Article - jordan.julien - March 06, 2012 - 14 comments - 0 attachments
- Visual Design and Usability Yellow Brick Road
One of the main disadvantages of online shopping compared to in-store shopping is the lack of guidance. Walking into any retail location, customers may be greeted with a smiling face asking, “May I help you find what you’re looking for?” Online shop ...
Article - Tammy Guy - March 05, 2012 - 4 comments - 0 attachments
- Landing Page Optimization for More Profitable Experiences
Designing for findability, usability , and brand reinforcement are basic requirements of web experience design. But the purpose of a website is not just to be found and admired. It's to generate leads, sales, and revenue. By using a conversio ...
Article - Chris Goward - March 02, 2012 - 8 comments - 0 attachments
- Conversion Rate Optimization for Cook, an AMEX Travel Representative
Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page. Publication Date: ...
Resource - Wider Funnel Marketing Optimization - March 02, 2012 - 0 comments - 0 attachments
- User Experience in the Age of Sustainability: A Practitioner's Blueprint
User Experience in the Age of Sustainability focuses on the economic, sociological and environmental movement in business to make all products including digital ones more sustainable. Not only are businesses finding a significant ROI from th ...
Resource - Kem-Laurin Kramer - March 16, 2012 - 0 comments - 0 attachments
- Usability in Government Systems: User Experience Design for Citizens and Public Servants
As a usability specialist or interaction designer working with the government or technical government employee you are faced with dealing with a variety of different interfaces and systems on a daily basis then this book is for you. E ...
Resource - Elizabeth Buie and Dianne Murray, Dianne Murray - March 16, 2012 - 0 comments - 0 attachments
- User Experience Re-Mastered: Your Guide to Getting the Right Design
Good user interface design isn't just about aesthetics or using the latest technology. Designers also need to ensure their product is offering an optimal user experience. This requires user needs analysis, usability testing, persona creation, p ...
Resource - Chauncey Wilson - March 16, 2012 - 0 comments - 0 attachments
- Are You Saying “No” When You Could Be Saying “Yes” in Your Web Forms?
Error messages seem like an unimportant and incredibly boring part of crafting a user experience. But the tonality of error messages can swing the experience around from an almost certain abandonment to a conversion. Some years ago, while checking i ...
Article - John Ekman - February 29, 2012 - 9 comments - 0 attachments