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Defining and Informing the Complex Field of User Experience (UX)
The Business of UX
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ISSN: 2168 5681
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The Business of UX
The Total Experience
The elements of better customer experiences, and how to deliver on them.
Article - Bruce Temkin - April 18, 2011 - 4 Comments
Understand the Business Behind UX... It’s Your Job
Learning the business of funding and budgeting to advance the cause of UX.
Article - Lis Hubert - March 29, 2011 - 8 Comments
The role of UX in interactive Customer Experience Management (CEM).
Article - David Nickelson - March 28, 2011 - 8 Comments
UX Career Paths and Job Satisfaction
Results of a survey investigating job satisfaction among usability practitioners.
Article - Patrick Malecek - March 16, 2011 - 9 Comments
Are You Mobile Enough?
With almost 5 billion mobile handsets worldwide, mobile may be the greatest business opportunity ever.
Article - Scott McDonald - February 25, 2011 - 6 Comments
Share the Sandbox
To avoid losing its place at the customer experience strategy table, UX needs to work with marketing.
Article - Samantha Starmer - February 23, 2011 - 11 Comments
Getting Guerrilla With It
Guerrilla research is a fast and low-cost way to gain sufficient insights to make informed decisions.
Article - Russ Unger, Todd Zaki Warfel - February 15, 2011 - 5 Comments
A Designer and a Marketer Walk Into a Bar...
Users can be better served if marketing and design would work more collaboratively.
Article - Megan Grocki - February 10, 2011 - 10 Comments
On UX Leadership
Looking inward to grow the UX profession and outward to inject design into the DNA of organizations.
Article - Kim Goodwin - January 26, 2011 - 7 Comments
E*TRADE's Digital Customer Experience
An interview with Tim Paul, Director of Product Management and User Experience at E*TRADE, about the growth and role of UX in the digitally driven company.
Article - Tim Paul - January 24, 2011 - 4 Comments