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- Buy The Premise, Buy The Bit
The late, great Johnny Carson once said about comedy… “If you buy the premise..you buy the bit.” It seems to me that when you DIG (sorry) all the way down, so much of the discussion on sales, marketing, buzz, tipping points, etc.. ...
Article - Howard Mann - December 12, 2005 - 1 comment - 0 attachments
- Keynote: The Death Of Blogs for Business
Good morning everyone and thank you for coming today. Today is a big day in the evolution of blogs as a communication tool for every business in the world. Ironically, today I am here to announce the death of Blogs. (Pause for gasp.) It’s ...
Article - Howard Mann - December 10, 2005 - 8 comments - 0 attachments
- Waiting In Line
My local Citibank has 12 teller windows. I have never been there when more than 3 had tellers behind them. I have never been there when there was not a long line. There is a large chain of “super” Drug Stores here in New York called Duan ...
Article - Howard Mann - December 10, 2005 - 5 comments - 0 attachments
- Is Your Brochure An Interesting Read?
I recently received a catalog from Zingerman’s market in Michigan. They are renowned for their customer service; they teach courses in it and recently released a book about it. What they also get right is making their marketing literature a fu ...
Article - Howard Mann - July 10, 2011 - 0 comments - 0 attachments