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- Get Ready For Retro Marketing
It’s what the customer wants that counts, follow your gut first, markets are conversations, customers don’t know what they really want, it’s about telling stories, be your own client, etc, etc… If I grabbed 10 books off of my ...
Article - Howard Mann - February 15, 2006 - 6 comments - 0 attachments
- Who's laughing at viral marketing?
In the region of 89% of North Americans willingly share humourous content with each other on a frequent basis, according to the results of a recent U.S. survey of adult Internet users. The research by U.S. based web agency Sharpe Partners Inc. gives a v ...
Article - Andrew Lang - February 08, 2006 - 0 comments - 0 attachments
- 10 Perfect Touch Points
Customer touch points. It is a concept that is often mentioned but rarely focused on as an opportuinity for persistent innovation and impact. Trying to consider the big question of “How do I improve our customer service/experience” winds ...
Article - Howard Mann - January 17, 2006 - 2 comments - 0 attachments
- Apple Changes to the Core
What makes Apple successful? Great design? Good software? Fun ads with dancing silhouettes? Steve Jobs’ presentation skills ? Definitely. This is what keeps its rabid fan-base fully stocked with ammunition to aim at the rest of the planet that ...
Article - Alex Schleifer - January 12, 2006 - 23 comments - 0 attachments
- IAB Banners
During the UX Magazine presentation at the Greek Design Panorama 2005 , right after I wrapped up my speech, I was asked a question from the audience which more or less was the following: “This site, as you told us, has been built on an 8x gr ...
Article - Howard Mann - December 21, 2005 - 11 comments - 0 attachments
- It's All Unimportant Until It's You
I Met with a client a while back and got into a debate about what it was like to be a client of their firm. As I kept banging my head up against their story , I persuaded them to humor me and try something new…. I asked the President of the co ...
Article - Howard Mann - December 22, 2005 - 7 comments - 0 attachments
- Greatness and Uniqueness are Symbiotic
A pre-requisite for a course I am taking is the Kolbe “A” Index test that reveals one’s instinctual abilities. From the site: “What people can do usually has little in common with what they actually end up doing.” T ...
Article - Howard Mann - December 15, 2005 - 13 comments - 0 attachments
- What If The Sales Process Was Fun For Everyone?
Almost every business I have come across sells in a similiar way. Call, meeting, live presentation, written proposal, negotiate and pray. It’s a tedious and painful process. I am certainly guilty of trying to follow the same path. Boy does it ...
Article - Howard Mann - December 15, 2005 - 2 comments - 0 attachments
- All Gas. No Brakes.
Two of my favorite sayings are “Big hat, big boots… No cattle” and the similar “All smoke. No roast.” It occurs to me that too many businesses suffer from my own variation: “All Gas. No brakes.” In t ...
Article - Howard Mann - December 15, 2005 - 7 comments - 0 attachments
- All Salmon Swim Against the Current
Howard goes against the trend somewhat and announces the possible appearance of what he calls "Retro Marketing" . In a world where going against the current is what everybody tries to do it becomes terribly important to take a step back and ev ...
Article - Alex Schleifer - December 15, 2005 - 3 comments - 0 attachments