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- Experiencing Experience
“Experience” is the new “black.” Very hip, very now. It’s impossible to read any publication even remotely concerned with commerce and not find some reference to “user” or “customer” experience. As a psychologist who’s spent over 30 years focusing on ...
Article - Tom Guarriello - October 10, 2006 - 13 comments - 0 attachments
- Accelerating Through The Finish Line
“Leaders are the most results-oriented individuals in the world, and results get attention” – Warren Bennis Tangible and measurable results. Everyone wants them and everyone promises the secret sauce to deliver them and yet, it ha ...
Article - Howard Mann - October 04, 2006 - 2 comments - 0 attachments
- Pay Fast. Get Paid Faster.
Everyone loves to talk about cash flow and your CFO will work hard to cast a positive light on the bottom line on your profit and loss statement. But before complex analyses of cash flow, amortization, counting your unpaid client invoices as an asset a ...
Article - Howard Mann - October 04, 2006 - 47 comments - 0 attachments
- Fuck. Love. Brand.
Few words in the English language are as versatile, as powerful, and as overused as these three. These words form a new group; dictionaries of the future will speak of nouns, verbs, adjectives, and place-markers. And place-markers will be seen as th ...
Article - Richard Mulholland - April 04, 2006 - 30 comments - 0 attachments
- This is Media 2.0
I remember the conversation well. I was sitting with an astute VC in Toronto sometime in ‘99. He was telling me his firm was not interested in ad-supported models. They would find transactional revenue or ownable technologies. The web was awash with ill ...
Article - Troy Young - March 10, 2006 - 11 comments - 0 attachments
- User Does Not Equal Audience
When over 50% of online content is consumer generated and the fastest growing properties are social networks, how sites and marketers capitalize on this new media opportunity is a very hot issue. Facebook and MySpace are the most important players to wa ...
Article - Troy Young - February 23, 2006 - 9 comments - 0 attachments
- The Scarecest Resource
I’ve been thinking about taste, and what it means to brands and experience. It is, I would argue, fundamental to a brands success in our times. Let me explain. Taste is a core and necessary ingredient of culture. Taste by definition, is t ...
Article - Troy Young - February 15, 2006 - 9 comments - 0 attachments
- All First Impressions Count
The always great 37Signals Blog points to an interview with John Gruber. In it, Mr. Gruber mentions the importance that Apple’s Steve Jobs places on the first start up experience a user has with their operating system. While the entire interv ...
Article - Howard Mann - February 17, 2006 - 18 comments - 0 attachments
- The value of memory
As the web becomes central to how we research, shop and broadly navigate the world of information, several new services are emerging that help us remember and share our experiences. The offline equivalents are many – photo albums, clipping service ...
Article - Troy Young - February 10, 2006 - 6 comments - 0 attachments
- Get Ready For Retro Marketing
It’s what the customer wants that counts, follow your gut first, markets are conversations, customers don’t know what they really want, it’s about telling stories, be your own client, etc, etc… If I grabbed 10 books off of my ...
Article - Howard Mann - February 15, 2006 - 6 comments - 0 attachments