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Defining and Informing the Complex Field of User Experience (UX)
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The Experience Tells The Story
An original don of advertising, David Ogilvy's 11 principles for creating great campaigns still ring true today.
Article - Ted Booth - May 28, 2013 - 0 Comments
Hiring the Right Designer
An intimate look at the hiring process of a successful, user-centered New York design firm.
Article - Alexa Curtis, John Payne - May 21, 2013 - 0 Comments
The Greatest Secrets of UX Revealed!
Stripping away some of the mysticism and pretense surrounding user experience design.
Article - Joseph Dickerson - May 15, 2013 - 12 Comments
To Dwell Is To Garden
Creating rewarding employee experiences requires in-depth research that digs up the roots of discontent.
Article - Liana Dragoman - April 12, 2013 - 4 Comments
POP UX! Clued Into Curiosity
Clue, the classic murder-mystery board game, shows designers how to create an information gap and a narrative that leads users to the other side.
Article - Andrew Zusman - April 4, 2013 - 0 Comments
A Matter of Character: Knowing your users and their stories
To design a product that fits into the story of users' lives, try looking at them as characters through the lens of a screenwriter.
Article - Sarah Doody - March 21, 2013 - 2 Comments
The Proliferation and Potential of Gamification in Retail Banking
By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.
Article - Sachendra Yadav - March 18, 2013 - 10 Comments
When and Where to “Woohoo”
Crafting compelling and valuable copy requires infusing the brand's voice with a human tone that users respond to.
Article - John Caldwell - February 25, 2013 - 2 Comments
Love, Hate, and Empathy: Why We Still Need Personas
Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.
Article - Kyra Edeker, Jan Moorman - February 21, 2013 - 9 Comments
Storyboarding in the Software Design Process
Storyboarding can strengthen the user experience elements of your designs, and software for building prototypes from those sketches can be an invaluable tool.
Article - Ambrose Little - February 8, 2013 - 12 Comments